Do you use Highlights for your Instagram Stories? Instagram Story Highlights are curated albums of photos and videos that you’ve posted to your Instagram Story in the past. Unlike normal Instagram Stories that only last for 24 hours, Highlights live forever on your profile!
So, why should you use Highlights? Well, Highlights are placed front-and-center on your profile, right underneath your Instagram bio. This gives your followers (and potential new followers) an opportunity to immediately learn more about your brand!
Here are 4 ways you can use Highlights to maximize the screen real estate on your profile:
Showcase Your Products: Create a Highlight dedicated to showcasing your products or services! You can group all of your products into one Highlight or, if you have a variety of products, you can create separate Highlights that showcase product categories or specific products.
Promote a Sale: Have a new sale that you’ve been promoting on your Stories? Create a Highlight for the sale and add your Stories to it so that your customers can still learn about it once your current Stories disappear.
Promote Events: Create a Highlight showcasing your recent and upcoming events. This will allow your followers to get a better idea of what your recent events have been like—and build up hype for future ones!
FAQ: Creating a Highlight that showcases you answering frequently asked questions about your business is an awesome way to help your audience learn more about you when they visit your profile!
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