Using Facebook as a marketing tool has dramatically changed over the years. We used to worry about how many fans our page had and how often we were posting…
Today, we could care less about vanity metrics. Facebook allows you to retarget users who have simply visited your business page, clicked a link, enlarged a photo, visited your website, or joined your email club. Today, Facebook is about data.
Below are clickable examples of implementing Facebook into your game plan:
brand awareness
Reach people nearby your business (based on their GPS) and give them a snapshot of who you are and why they should care.
lead generation
Get customers to sign-up for estimates, register for an event, receive a limited-time offer, and more via landing pages and forms.
recruitment
Find new candidates, interested in your line of work (these are passive job seekers, who probably aren’t currently searching Craigslist and Indeed) and have them apply online
e-commerce
Don’t lose those customers who were just on your website or browsing your social media posts. “Shop Now” link posts can highlight products, promote sales, and increase sales
showcase products & services
Engage with unfamiliar audiences and capture their attention by highlighting menu items, featuring photogenic products.
in-store sales & coupons
You don’t have to be an online retailer to promote special deals and coupons. Brick-and-mortar stores can take advantage of Facebook’s GPS targeting to increase sales
Promote events
Whether it’s a one-time event or series of events, Facebook Events are a great way to gain interest and keep your audience informed about what’s going on.
giveaways
Giveaways are a great way to get a ton of reactions and buzz around your business. By taking users to an outside form, we’ll also collect email addresses from your Facebook audience to build your email database.
tell your story
Trust and building relationships come from knowing someone’s story. When people feel more connected to your brand, they’re more inclined to do business with you.
facebook live
Have a big announcement to share? Looking to do a Q&A with your fans? Facebook Live is a great way to engage with interested audiences, in real-time, especially since it notifies them as soon as you’re live.