A common question people ask is, “how do I get more Instagram followers??”
One awesome way that we’ve found is using Instagram giveaways!
The idea behind having a giveaway is simple: offer the chance to win something for free, and people are much more likely to like and follow you.
Now, here’s the important part: you don’t want your reach on the giveaway post to be limited to people who already follow you. So there’s two ways to go about getting it in front of new people:
Ask your followers to tag a friend in the comments to enter. This is great for organic giveaways, meaning posts that you don’t put ad dollars behind. However, be aware that if you have too much criteria to enter (liking + following + tagging + sharing), it makes it harder to enter, which discourages people from entering at all.
Advertise your post. If you’re a restaurant, we’d start by targeting people within 5 miles of your restaurant. If you’re a specific product, you can target people with similar interests.
Then, just make sure it’s clear when the cutoff is, the prize value, and how you will contact the winner. Check out our blog on “What Your Giveaway Post Needs To Be Successful” for some other awesome tips, including some starting points on Official Rules, on how to build it out!
Important: It is against Facebook & Instagram’s policy to share a post on your own timeline or a friend’s timeline to enter to win, due to privacy settings. To be safe, stick to the basics: like / follow / comment.
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