16X Return on Ad Spend?? On Facebook?? YES! There’s no denying the success that can come from using Facebook ads, especially in e-commerce…
Julie “JuJu” Trieb is the owner of Designs By JuJu, an online store with digital downloads to thousands of embroidery and appliqué designs. Their cute and colorful sets — including monograms, holiday designs, and more — are available for download 24 hours a day, 7 days a week.
When we started working with Designs By JuJu, she had an extremely passionate fanbase. Maintaining a relationship with tens of thousands of fans was no easy task, so we came in to help her manage it all while still increasing revenue. We were able to leverage the data she already had to not only attract new customers, but also keep her current customers coming back time and time again.
We built Facebook & Instagram Ads that showed off her fun designs to custom audiences, including Design’s By JuJu’s Facebook Fans, website visitors, email list subscribers, and even those who showed just the slightest bit of interest in her company in the past — watching at least 10 seconds of one of her videos.
Campaign budget optimization allowed us to continuously allocate more money to the ads that were performing the best. This brought in the lowest cost per purchase Designs By JuJu had ever seen.
We used carousels, photo link ads, video ads, and custom audiences to achieve:
16X Return on Ad Spend
4X Higher ROAS than her goal
4X Lower Cost Per Purchase than her goal
4X Lower Cost Per Add-to-Cart than her goal
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Featured by Facebook
We are proud to share that this case study was also highlighted by Facebook for Business as a Facebook Success Story.
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About Social Yeah
We started as a small company running Facebook pages in 2010, and currently help over 50 small businesses reach their customers and increase sales using social media. After running thousands of Facebook ads over the past 10 years, we’ve developed the formula of what breaks through the newsfeed and earns companies new revenue. Today, we manage $1 million in Facebook Ads on behalf of small businesses every year, and are proud to be an official Facebook Marketing Partner.
If you’re interested in how we can help your business, click here to book a free 15-minute phone call with one of our social media strategists.