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Social Yeah started running Facebook pages in Buffalo, NY in 2010 – many years and thousands of paid ads later, we’ve developed the formula of what breaks through the newsfeed and earns B2C E-Commerce companies new revenue. Today, we manage nearly $1 million in paid ads on behalf of small businesses every year, and are proud to be an official Meta™ Marketing Partner. 🙌
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E-COMMERCE CASE STUDY: DESIGNS BY JUJU
16X Return on Ad Spend?? On Facebook?? YES! There’s no denying the success that can come from using Facebook ads, especially in e-commerce…
Julie “JuJu” Trieb is the owner of Designs By JuJu, an online store with digital downloads to thousands of embroidery and appliqué designs. Their cute and colorful sets — including monograms, holiday designs, and more — are available for download 24 hours a day, 7 days a week.
When we started working with Designs By JuJu, she had an extremely passionate fanbase. Maintaining a relationship with tens of thousands of fans was no easy task, so we came in to help her manage it all while still increasing revenue. We were able to leverage the data she already had to not only attract new customers, but also keep her current customers coming back time and time again.
We built Facebook & Instagram Ads that showed off her fun designs to custom audiences, including Design’s By JuJu’s Facebook Fans, website visitors, email list subscribers, and even those who showed just the slightest bit of interest in her company in the past — watching at least 10 seconds of one of her videos.
Campaign budget optimization allowed us to continuously allocate more money to the ads that were performing the best. This brought in the lowest cost per purchase Designs By JuJu had ever seen.
We used carousels, photo link ads, video ads, and custom audiences to achieve:
16X Return on Ad Spend
4X Higher ROAS than her goal
4X Lower Cost Per Purchase than her goal
4X Lower Cost Per Add-to-Cart than her goal
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FEATURED BY FACEBOOK
We are proud to share that this case study was also highlighted by Meta for Business as a featured Success Story.
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